Just received a free sample of this: it's made of a heavy card stock, not at all flimsy. The paper has a completely flat finish -- which only makes the embossed gold-foil design 'pop' all the more. The online photo's of the card face really don't do it justice. The design itself is in the art-deco, Frank-Lloyd-Wright style -- tasteful and elegant. We're ordering 100+ of them this year!