While cost is always a consideration, the image of our small business is paramount. I wanted to do something a little different for our Holiday card this year, and this one caught my eye immediately. While the format is simple (flat card), the design is beautiful, and the card stock is nice and thick. Sometimes the faux glitter looks great online, but appears cheap in person, but this card pulls off faux glitter like a champ! The areas of personalization are ample, and there are a lot of options to easily make it your own. Great card!