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Speaking of Balloon Boy

By now you’ve all heard the story about the 6 year old in Colorado whose parents thought he had taken a joy ride in the family’s experimental helium balloon. No less than the Norad and the US Air Force were strategizing ways to bring him down safely. Turns out he was hiding from his parents at home and not even in the balloon, thank goodness. Sure made for some interesting live news though!

Anyway, it brought these uplifting images to mind! Don’t wait until its too late to let someone know you care. Opportunities like these can float away unexpectedly! Rise to the occasion by sending one of these:
Decorative Balloons Recycled Birthday CardHot Air Balloon Birthday CardAir Balloon Ride Retirement CardFun Balloons Recycled Birthday CardBoy with Balloons Birthday Invitation

If you’re planning an uplifting event soon, we have more balloon themed greeting cards you should see!

I Agree with Andy Rooney!

Andy Rooney
Andy Rooney was singing my song on 60 Minutes last night! He was talking about the troubles the U.S. Postal Service is experiencing. I guess I wasn’t truly aware that taxes don’t contribute to the support of the postal service. It may be a government agency but it is run like a business so has to support itself.

Andy pointed out that in 1900 there were 77,000 post offices around the country while today, with 4 times the number of people, there are only 37,000. I’m not surprised that fewer of us are actually writing letters, with the ease of email taking over, but I have to agree with Andy here when he says, “An e-mail has all the charm of a freight train.”

I have to wonder how much social interaction and just plain good old-fashioned etiquette is suffering when we forget just how special handwritten letters or greeting cards mean to each of us when they show up unexpectedly, delivered by a mailman (or for crying out loud, mailwoman!). Isn’t this a tradition we should fight to continue? Do you enjoy receiving more than just bills and marketing materials in your mailbox?

An Intimate Look at the Economy

Undershirt Economy

There are thousands of ways to track the health of the economy but I found this one to be quite interesting. Did you know that you can tell how the economy is doing by tracking the sales of men’s underwear? Yes, it’s true and here is the theory behind this creative analysis.

Underwear is considered a necessity but in tough economic times, buying replacement pairs is optional. Not usually seen, this is one piece of clothing that doesn’t have to be in perfect repair to wear! And so, when funds are tight, new underwear becomes a luxury.

Average sales are reported at 3.4 pairs per year. From 2004 to 2008 sales of single pairs rose from 5% to 8% with multi packs declining, also so indication that consumers are trying to save.

On a good note, Sears is seeing an increase in underwear sales and Target is reporting stronger sales over the past two months, including sales of multi packs! Have you been scrimping on your skivvies?

And what about women’s undergarments? Should Victoria keep her sales a secret?!

No Mail on Saturday?

MailboxI recently received a survey from the U.S. Postal Department asking for my opinion on their plan to do away with Saturday mail delivery. I’m not sure I would miss it as a consumer but bet it would be problematic for many businesses.

The post office contends they have been very aggressive at cutting costs but project financial losses for this year and for several years to come. We all know the price of stamps has increasingly risen, as has the price of mail delivery at any level. Of course, a significant decline in volume would be expected, and without the volume of mail, your operating budget stays the same but with less money coming in. And what about their other money concern that a “major requirement to prefund its retiree’s health benefits” has also contributed to their losses.

As an alternative to even larger price increases, this transition from a six to a five day delivery schedule is being seriously considered. The key components of the five-day plan include:

- No Saturday delivery to homes and businesses.
- No mail collection on Saturday.
- Maintain Saturday delivery for Post Office Box mail.
- Post Offices currently open on Saturday will remain open.
- Maintain delivery of Express Mail on Saturday and Sunday.
- Continue to make available remittance mail, caller service mail and national firm hold out mail at plants on Saturday.

What do you think? How would this plan affect you or your business?

Win a $100 Shopping Spree!

Have you seen this?!

Enter to Win
Here is an easy way to win a $100 shopping spree for anything offered on our CardsDirect.com website! You can choose from personalized greeting cards, photo cards, invitations, announcements and more! Simply let us know which card design or designs you like and you will be entered in the drawing for a $100 shopping spree to be drawn randomly.

The contest ends at midnight PST on Tuesday, July 21 so act fast! Go here to add your comment and enter the drawing. This is one fun and easy contest to enter with a reward that will allow you to share your prize with others by remembering them with personalized greetings sure to win smiles all around!

Enter today!