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Somebody Loves You, Or Do They?

Valentine Warning!This just in—beware of Valentine’s Day emails! Apparently the excitement surrounding Valentine’s Day is prime time for computer viruses. We all love to be loved so who wouldn’t look forward to receiving an email with something like “Somebody loves you” or “You are loved” in the subject line with cutesy valentine images attached. But beware, these sorts of emails from someone you don’t know could come bearing gifts, and I’m not talking flowers or chocolate!

The anti-virus software maker McAfee warns consumers to watch out for malware-ridden Valentine emails. Malware is short for malicious software that is designed to infiltrate a computer system without the owner’s knowledge. A really cute Valentine could become your worst nightmare.

You should never open emails and attachments from someone you don’t know but follow this rule closely during this special season. Sure seems to me that traditional Valentine Day cards printed on paper and mailed or hand delivered are even more special!

Guess you had better watch out for any form of emailed greeting. Long live the traditional greeting card!

Valentine’s Day- The Sunday Effect

Valentine Card
This just in– another Valentine’s Day survey that differs somewhat from the results found in my last blog posting. These results were shared by the independent marketing research firm IBISWorld and suggest that having the holiday fall on a Sunday this year plays a major role in how love is expressed.

According to the survey, Valentine spending will be up 3.3% this year. The holiday will be celebrated from Friday through the entire weekend with many choosing to celebrate by dining out or leaving town for a romantic getaway. Men buy candy, flowers and jewelry during the work week but may not go to that effort for a Sunday celebration, preferring a dinner out instead.
Valentine Flowers
Florists will suffer most. The Society of American Florists shows Sunday as the worst day for Valentine flowers. Here are the projected changes in spending from last year to this:

Dining Out +8.2%
Romantic Getaway +2.3%
Greeting Cards +1.8%
Clothing & Intimate Apparel +1.8%
Candy -1.3%
Jewelry -4.6%
Flowers -4.9%
(Source: IBISWorld- 2.1.10)

Which leads me to wonder… are flowers meant to impress the recipient or the office buddies as well?! How will your Sunday Valentine celebration differ?

Heartfelt Spending

Valentine's Day Cards
According to a recent National Retail Federation survey, Valentine’s Day spending will be down 6% from last year. No big surprise there but some of the survey results are interesting.

For example, men spend nearly twice the amount on Valentine’s Day as women with an average of $135.35 compared to $72.28 spent by women. This year practical gifts win out over jewelry and a fancy dinner out. Gifts will include sweaters, clothing and winter accessories. The traditional candy, flowers and Valentine greeting cards will remain popular choices.
Happy Valentine's Day Cards
The trend this year is towards personal and unique gifts that come from the heart rather than the wallet. Couples will spend less on each other and more on family, friends and even pets.

You can save an additional 10% now through 12/14/10 on Valentine’s and all Greeting Cards at CardsDirect.com! How will you be sharing the love this year?

Valentine’s Day Cards- Spread the Love

Oh, Valentine’s Day, a special day each year set aside for letting those we love know about it! We all remember the excitement of decorating a shoebox in anticipation of the big day when it would be filled by our classmates with special Valentine Cards. As we grow up though, we still enjoy sharing thoughtful displays of appreciation.
Valentine's Day Cards
Chocolates and flowers are fine but heartfelt Valentine Cards mean so much more. A simple sentiment with a warm hand written message is a card that will be treasured for a lifetime. True keepsakes, Valentine’s Day Cards are memories that will last long after the chocolate is gone and the flowers have wilted.
Valentine Photo Cards
Make yours special and remember all those you love and value with custom imprinted and personalized designs. Add your own special photograph if you want and your valentine will be a unique card that will warm any recipient’s heart.

Greeting Card Couture

Project Runway, Americas Next Top Model, True Beauty. None of these television shows can hold a candle to the fashions presented at a past Greeting Card Association annual Louie Awards gala. Members of the greeting card industry gathered for the event with the theme being, Greeting Cards…Always in Fashion. And in fashion they were!
Sweetheart Ball Gown
Look closely and you’ll see that these fashions were made entirely of greeting cards! Louis XIV EnsembleCards were hot glued, hand sewn and duct taped into place. From Valentine Cards to Thanksgiving Cards and every greeting card category in-between, these fun fashions fall right into the drive to recycle. Maternity Evening Dress

See more examples of greeting card couture for inspiration and pull all of your unused cards together to make a new outfit everyone will be talking about. And don’t forget to accessorize with some delightful postage stamp earrings!