Holiday cards are a great way to strengthen existing business partnerships and encourage new ones. Holiday cards help you stay connected with friends and family too. Whether for business or pleasure, here are some points of etiquette to be considered before this year’s cards go in the mail.

1. Consider the recipient. With so many attractive holiday cards to choose from, what should you look for when selecting the perfect card to send? You first need to consider the recipients. A card that says, “Merry Christmas” may not be appropriate for business as not everyone on your list may celebrate this religious holiday. A “Happy Holidays” or “Season’s Greetings” sentiment may be the better choice so as not to offend anyone.

2. Choose quality cards. The cards you send are an extension of your business and professional image. Very nice looking card designs with matching envelopes on top quality card stock are available at affordable prices. Personalization and custom imprinted verses add a touch of elegance as well. If unsure, work with a vendor who will furnish a sample so that you can confirm the quality before you make your purchase. From a high end unique layered card design embossed and stamped in foil to value cards that are thoughtfully designed and personalized, choose the best option for you and your budget.

3. Personalize. Nothing is more professional or of a higher perceived value than a personalized holiday greeting. Printed in ink or foil, many card designs also allow your company logo to be included as well or feature die cut windows through which your imprinted company name can be seen. You might also want your actual signatures printed as well.

4. Customize your message. Put thought into your sentiment or verse. At cardsdirect.com you have the ability to print whatever you want so make the most of this feature by targeting your message to your recipients.

5. Show off. Holiday cards are generally displayed throughout the holidays. Front imprint cards will easily show off your company name. Even better, Calendar Cards are displayed the whole year long!

Take advantage of this marketing opportunity and send professional best wishes for the holiday season in style. The minimal expense and effort is certain to be rewarded throughout the year ahead.

I admit I sincerely enjoyed receiving Christmas cards each year as I was growing up. I knew Santa was coming soon by the sudden influx of colorful holiday cards brought by the mailman. I remember fondly my mother allowing me to go ahead and open the cards that included the words “and family” or “and girls” (I had a sister) or “Dear Occupant” as part of the address. And, of course, I got to also open those that actually included my very own name too. An even bigger thrill was receiving a card addressed just to me!

So don’t forget to remember the entire family when addressing those envelopes and remember these pointers:

If you know the individuals by name on an informal basis, go ahead and list them all. For example:
Bob and Mary Jones
Bobby, Barbara and Ben

The more formal treatment would be:
Mr. and Mrs. Robert Jones
and family

For something in between you could use:
Mr. and Mrs. Bob Jones
and family (or) and children

Another source of mystery to me was wondering why my last name seemed to change from card to card. My maiden name was Cress and I remember receiving holiday cards addressed to The Cresses, The Cress’s, The Cress Family, and so on. We even got them addressed to The Crest Family but that is an entirely different story.

Rules of thumb:
If the family name ends in O or Y, add an S—The Romanos , The Sandys
If the family name ends in S, X, Z, CH or ES, add an ES—The Joneses, The Foxes, The Cortezes, The Bunches, The Marshes
If in doubt, just add the word “Family” as in—The Jones Family
The use of an apostrophe indicates possession or ownership like The Jones’s House so doesn’t really apply for holiday cards. Of course, if you are sending holiday party invitations you may want to indicate that the party is at the Jones’s House.

Party, did someone mention a party?! Count me “and Family” in!

Graduation invitations and graduation announcements send word of your accomplishment. One is for inviting friends and family to the ceremony itself or a party afterwards. The other lets everyone know you have achieved a goal.

See this helpful article regarding Graduation Invitation Etiquette as you get ready to mail both out.

Congratulations, graduate!

Dear Ms. Cards Etiquette,
When signing a card (i.e. birthday card) whose name should go first? Is etiquette to put the man’s name then follow with the wife and then the kids, or does it matter which name goes first?
Lisa

First Lisa, I think it is great that you are sending greeting cards and are concerned about signing them properly. There is nothing quite as nice as receiving a thoughtful greeting card that is hand signed and sent as a lovely surprise.

When it comes to signing the card, the rules are not quite as formal as they once were. Conventional etiquette dictates that the man’s name goes first, then the wife and then the children, from oldest to youngest. However, it is perfectly acceptable to put the woman’s name first, especially if she is the one most closely connected to the recipient. For example, if a woman was to send a birthday card to her mother, she could sign it … Love, Mary, David, Katie and Sam.

For business purposes, when the recipient knows the family, the first name should be that of the business associate, then the spouse. Include the children if appropriate. A business greeting should be more formal so often does not include the extended family, depending on the level of professionalism you are attempting to portray.

Of course the nicest greetings are those that are individually hand signed by all who know the recipient. And, a short note added with each signature makes the recipient feel just that much more special.

There is really no absolute right or wrong way to sign a greeting. It is the effort and thoughtfulness in sending it that will be noticed and appreciated.

Dear Ms. Cards Etiquette:

What is the correct or proper way to put a card into an envelope?
Lori Howell

Well, Lori, this is actually a widely debated subject! There are advocates supporting various sides of this discussion for a number of reasons so no one way is necessarily the rule. This seems to be the most popular method and the one I recommend–
Place the fold of the card in the envelope first. This is done to prevent slicing through the card if a letter opener is used when opening the envelope. Some have argued that if there are other pieces tucked in the card it may be better to have the fold at the top so that all the pieces don’t fall out when opened. But, then you’re back to the possible slicing issue.

Place the card in the envelope so that the face of the card is towards the flap. If done this way, the nice front of the card is the first thing you see when removing it from the envelope. I know I’d much rather see the colorful front of a greeting than the black barcode on the back of it when I first open a greeting!

Placing the card in the envelope this way also provides an almost solid surface showing through on the front of the envelope, if the envelope is thin, thus making the address easier to read and not spoiling the surprise by allowing you to see the design before opening the card.

Hope this helps and happy stuffing!