Have you ever forgotten about someone just because you haven’t seen them in awhile? It is quite easy to do and if you’re in business, you certainly wouldn’t want to be forgotten! You don’t have to be a nuisance, but you do want your name to be the first one a customer remembers when they need the goods or services you have to offer. Without being obnoxious, flaunt your abilities and proudly express your company’s greatness, especially during tough economic times.

To make sure you are not forgotten, keep your name and your company name visible. Network like you never have before. Be seen. Go lunch where your customers do. Attend the meetings your customers attend. Join the trade organizations or groups they are into. Write articles for trade publications. The more your name is out there, the more successful you will become.

Stay connected and “seen” by sending personalized greeting cards when appropriate. An unexpected Thinking of You Card or surprise Anniversary Card or thoughtful Get Well Card will do wonders to enhance your visibility and is sure to add a personal touch they’ll remember when an opportunity becomes available for you to step in and save the day. And when that happens, you’ll be as proud as a peacock!

There is currently a commercial on tv that shows people engaged in random acts of kindness. Not big deals, just little things like giving a child their dropped toy or holding an elevator door. These simple gestures bring smiles all around and just brighten everyone’s day. So, how about considering this workplace suggestion—

Show a little appreciation for kindnesses done in the workplace by keeping a supply of Thank You Cards on hand. When someone goes above and beyond expectations, leave a signed card on their desk as a show of appreciation. Maybe your HR person could keep plenty available for employees to use when the need arises.

Birthday cards and Anniversary cards are great in the workplace but wouldn’t an unexpected Thank You card be an added incentive to do great things?! I bet this sort of act of kindness would be contagious and a sure motivator to encourage team players. And I bet CardsDirect.com has the perfect Thank You Card Assortment Pack all ready and waiting for you!

Maybe a co-worker helped you with a major report or someone took it upon themselves to clean out the break room fridge (a yucky smelly job no one wants to tackle), or maybe you just value an employee’s extra effort. A Thank You Card would make a world of difference and I wouldn’t be surprised if it wasn’t proudly displayed! What do you think? Why not try it for a few weeks and see what happens!

Times are tough and companies are watching what they spend. So how can you get them to part with some of their funds for the goods or services you are offering? First, believe in yourself, your company and your product. If you don’t believe, why should others?

For example, we know that at CardsDirect we offer the very best in quality greeting cards, selection and customer service. Sure, there are others out there who sell cards just like we do but they don’t have what we have and we know it! We truly believe in what we are offering and stand behind it just as you should stand behind what you are selling.

Keep focused on your main objective and customers will remain loyal. The better you treat your current base, the more they will in turn support you and drive new business your way. Focus on the positive, feel good about what you can control and get out there and smile! Life is good and what we do will only make it better!

According to a recent survey, 63% of Americans feel that sending a greeting via Facebook or Twitter is inappropriate with 19% believing it is downright tacky! There is simply nothing like a traditional greeting card to surprise someone on their birthday or anniversary or other special occasion. I remember when ecards first came on the scene. It was nice to be remembered but when receiving greeting cards I take into account the effort behind the thoughtfulness and an ecard just doesn’t take all that much effort.

Greeting cards are often kept as treasured memories and I have yet to knowingly keep an ecard or Facebook “wall” wish. 37% of Americans think that sending a thank you note through a social network is inappropriate. Given that a thank you is meant to send appreciation, isn’t it worth the effort to hand write a short note on lovely Thank You Cards and put a stamp on them or hand deliver them?

The next time you want to reach out to someone, do it with style. Some may call greeting cards printed on paper, signed and delivered old-fashioned, but I call it personal. The effort you take is sure to be warmly received and returned in kind. Which do you prefer, paper or virtual?

{Source: Kelton Research}

Our goal at CardsDirect is to exceed our customer’s expectations before, during and following a sale. We’re delighted when our customer’s are pleased with their personalized and custom imprinted greeting cards and love to see those happy faces and compliments! Here are some of those unsolicited responses.

It would be hard to improve your service thus far– I spoke with a rep (Joey) who knowledgably and quickly answered the few questions I had.
Jack
Mills River, NC

I loved the ease of placing the personalized order.
Gail
Jackson, GA

Very easy site to navigate and create cards.
Deana
Columbia, PA

Very user friendly. I like to see what I am purchasing before I purchase it. I loved the tools!
Chasidy
Huntsville, AL

Have a compliment or suggestion to share? Comment to this blog post or email us at correspondence@CardsDirect.com. We’d love to hear from you!