Get ready, get set, go shopping the Friday after Thanksgiving! Based on accounting terminology where black ink shows a positive profit margin on ledger sheets, retailers have named this biggest shopping day of the year, Black Friday. Here are some tips for making the most of this shopping opportunity.

1. Do your homework. Shop the items you are interested in before you head out Friday morning. Compare existing prices and product details as not everything advertised as a sale is one.

2. Read the newspaper. Get an early edition of your local newspaper and read and clip ads and coupons.

3. Share the experience. Coordinate with friends or family members. Divide and conquer and you can cover more ground and more sales with far less effort.

4. Cover yourself. I’m not talking about bringing a blanket for your wait in the cold for the store to open, although that might not be a bad idea. I’m suggesting you bring the copy of the newspaper ad or print out paperwork that will help you justify pricing and product specifications. Beware the bait and switch.

5. Befriend. While standing in those lines, coordinate a divide and conquer plan rendouvousing at the cash registers. Chances are you are not the only one there for a particular sale item. Ask those leaving the store if it is still available, preventing you from waiting in a line for a product you’ll never get to buy.

6. Protect. Know the store policies before you buy. Can it be returned? What if the price is lowered even further later?

7. Exit strategy. Once you’re in your next step is to get out and onto the next store. Have your money or credit card ready and do whatever you can to help speed the check out process. This is not the time to ask for a price check!

If, however, this shopping frenzy isn’t worth the effort, consider placing gift cards in holiday cards this year so others can enjoy the experience of the after-Christmas sales!

Want to know what’s in this holiday season? Fashions are trending to bold royal colors like rich purples, greens, blues and reds. Animal prints and vintage inspired fashions and accessories are also going to be hot items.

The good news is that we have the latest design trends all ready to go in a variety of holiday cards created to impress. Take a look at this designer inspired exclusive photo cards.

Or, consider taking a favorite vintage photograph and printing it in sepia tones. Your Christmas cards will be on the leading edge of high fashion!

Better yet, you don’t have to fight the crowds at retail or wait for black Friday (the Friday after Thanksgiving) to shop and save! For your holiday cards, you can order them online now and be fashionably early.

You’re either in or you’re out! But either way, your fashion forward seasonal greeting is sure to warm those lucky enough to be included on your holiday card mailing list this year!

Now that you’ve selected the perfect business holiday cards to send to your valued customers, business associates and friends, you will want to pay special attention to the way these are addressed.

1. Sign. Your professionally printed and personalized holiday greetings express your custom imprinted verse in style. Although your company name is printed in ink or foil it is always a good idea to add your own personal signature. An even more personal touch is to add a quick handwritten note as well. You may only contact many of these valued people once a year so just a bit of extra effort will go a long way towards making them feel special.

2. Hand address. A hand addressed envelope stands apart from the usual junk mail. Many will open this envelope first. The recipient will appreciate the extra time and effort it took to hand-address their card. There is no need for one person’s handwriting on all of them so use several helpers if you need to. Just make sure their hand writing is acceptable! If budget allows, a hired calligrapher really adds a touch of elegance to your holiday mailing.

3. Accurate mailing list. Make certain your mailing list has the names spelled correctly. Avoid adding the person’s title as this may have changed and is not really necessary. Do spell out the company name and street address and use the more formal name such as Mr. Robert Hall, Jr. instead of Bob Hall.

4. Return address. Go ahead and order your envelopes with your return address already printed on the back flap. This will insure that undeliverable cards find their way back to you so that you can update your mailing list. Pre-printed envelopes also save you time and look more professional.

5. Quick-stick envelopes. You may also want to purchase quick-stick envelopes. It is a time saver and a more professional presentation and you’ll not need sponge and water which can get messy.

6. Use postage stamps. Although metered mail is easy, use postage stamps for your holiday cards. Select holiday stamps that suit your company’s image.

Holiday cards are warmly appreciated and let your recipients know that they are valued. Displayed throughout the season, your thoughtfulness is sure to be returned in kind.

Have you heard about 5 year old Noah Biorkman? Noah has cancer and his family does not think he’ll be around for Christmas. So, they are celebrating early. When asked what he wanted, Noah answered, “Lots of Christmas cards”.

I hear the cards have been flooding in by the thousands. If you would like to send holiday cards to Noah, mail them directly to:

Noah Biorkman
1141 Fountain View Circle
South Lyon, MI 48178

Holiday cards are a great way to strengthen existing business partnerships and encourage new ones. Holiday cards help you stay connected with friends and family too. Whether for business or pleasure, here are some points of etiquette to be considered before this year’s cards go in the mail.

1. Consider the recipient. With so many attractive holiday cards to choose from, what should you look for when selecting the perfect card to send? You first need to consider the recipients. A card that says, “Merry Christmas” may not be appropriate for business as not everyone on your list may celebrate this religious holiday. A “Happy Holidays” or “Season’s Greetings” sentiment may be the better choice so as not to offend anyone.

2. Choose quality cards. The cards you send are an extension of your business and professional image. Very nice looking card designs with matching envelopes on top quality card stock are available at affordable prices. Personalization and custom imprinted verses add a touch of elegance as well. If unsure, work with a vendor who will furnish a sample so that you can confirm the quality before you make your purchase. From a high end unique layered card design embossed and stamped in foil to value cards that are thoughtfully designed and personalized, choose the best option for you and your budget.

3. Personalize. Nothing is more professional or of a higher perceived value than a personalized holiday greeting. Printed in ink or foil, many card designs also allow your company logo to be included as well or feature die cut windows through which your imprinted company name can be seen. You might also want your actual signatures printed as well.

4. Customize your message. Put thought into your sentiment or verse. At cardsdirect.com you have the ability to print whatever you want so make the most of this feature by targeting your message to your recipients.

5. Show off. Holiday cards are generally displayed throughout the holidays. Front imprint cards will easily show off your company name. Even better, Calendar Cards are displayed the whole year long!

Take advantage of this marketing opportunity and send professional best wishes for the holiday season in style. The minimal expense and effort is certain to be rewarded throughout the year ahead.